What Are These Phillies Mystery Cards?

1987 Action Superstars Mike Schmidt, 1987 Rob Broder Rookies #16 Bruce Ruffin and
1988? The Press Box Mike Schmidt

Any ideas?  It's my new goal to eventually input my entire Phillies baseball card collection over at Zistle so that I can respond to the question, "Exactly how many Bruce Ruffin cards do you have?" without hesitation or doubt.  I hit a small road bump when I encountered these three cards in my 1987 and 1988 Phillies binders.  I believe the Action Superstars Schmidt card was sent to me in a trade with a fellow blogger a few years ago.  The other two cards were added to my collection from a dime bin from some long ago baseball card show.

My initial inclination is that they aren't legitimate issues.  Perhaps they were just printed up as promos for Rob Broder and his photography business or The Press Box, once and possibly still located in Grand Rapids.  So if that's the case, I'd have trouble adding them in good faith to the Zistle database. 

They're each printed on what I'd describe as playing card-stock, so they're thicker than normal paper, but not quite as thick as your normal baseball card.  The Ruffin card and the Schmidt Press Box card have rounded corners.  They're professionally done, to be sure, but they still feel a bit bootleg-ish to me.  Am I the proud owner of a mega-rare bootleg Bruce Ruffin card?  Is my eldest son's college education all but paid for?  The mind boggles.

In all seriousness, any clues as to what these are would be appreciated.