Monday, November 9, 2020

1984 Tastykake Phillies Photo Cards

Number of Cards:  47
Card Size:  3 1/2" x 5 1/4"

Description:  The 1984 Tastykake photo card set got a little more ambitious than its predecessor by adding cards for all the coaches and a broadcaster card.  The fronts are nearly identical to the 1983 set, with the exception of the Phillies script logo added to the top.  The photographer also requested that everyone remove their hats for this set, which was unfortunate for some of the subjects and is reminiscent of the 1976 team-issued photo card set.  The backs of the cards feature a facsimile autograph of the player, coach or manager, and some of the cards include words of encouragement.

I really wish the Phillies had chosen, "Wherever you go, there you are" for the back of Larry Andersen's card.

How Distributed:  All fans 14 and under attending the Phillies game at Veterans Stadium on April 21, 1984, received a complete 40-card set, shrink-wrapped and containing a logo/checklist card on the top.  The back of the logo/checklist card advertised that additional sets could be purchased from the Phillies via mail order for $3.

There are also 7 somewhat rare "update" cards available, and by all accounts at least three of these cards were never released to the general public, at least not in very large quantities.  Here's a verbatim report from a reliable hobby source on the origins of these 7 cards:

"That set was a mess from day 1.  We obtained some uncut sheets from the printer right off the bat.  When the team started selling the shrink wrapped sets, we found that the seven players on one side of the sheets were not included.  I called a friend in the PR dept and asked him what was going on.  He was upset that we’d obtained the sheets and explained that they knew that prospects would be called up from the minors during the season and wanted to avoid making special print runs in order to have pictures for them.  So they picked 7 prominent players and filled out the sheet with their pictures.  When I spoke to him, all the cut cards were in stacks in a back store room.  He was concerned that, if word got out as to which 7 they picked, other players would be upset at not having been included.  As the season went on, I believe that they pulled and used the pictures for Carman, Russell, Stone and Wehrmeister but not for Daulton, Fireovid and Jeltz.  In speaking with the PR guy at the end of the season, he asked what I thought he should do with the supplies of the last three.  I told him I’d deep-six them as they hadn’t been “issued”.  They [the Phillies] ended up selling a bunch of the entire run to a dealer up around, I think, Wilkes Barre.  I believe he sold them as separate “extension” sets for a while."

Fellow collector Steve sent me the scan of the uncut sheet shown here, showing the 7 "update" cards in the far right column.  I'm calling these update cards, but they could just as easily be labelled as unreleased rarities.

Complete Standard Checklist (Unnumbered, presented here based  on the numbered checklist found on the back of the header card): 

1. Header Card / Checklist
2. Team Photo
3. Phillie Phanatic
4. Veterans Stadium
5. Steve Carlton - Future HOF
6. Mike Schmidt - Future HOF        
7. Phillies Broadcasters      
8. Paul Owens MG
9. Dave Bristol CO
10. John Felske CO
11. Deron Johnson CO
12. Claude Osteen CO
13. Mike Ryan CO
14. Larry Andersen

15. Marty Bystrom
16. Bill Campbell
17. Steve Carlton
18. John Denny
19. Tony Ghelfi
20. Kevin Gross
21. Al Holland
22. Charles Hudson
23. Jerry Koosman
24. Tug McGraw
25. Bo Diaz
26. Ozzie Virgil
27. John Wockenfuss          
28. Luis Aguayo
29. Ivan DeJesus
30. Kiko Garcia
31. Len Matuszek
32. Juan Samuel
33. Mike Schmidt
34. Tim Corcoran
35. Greg Gross
36. Von Hayes
37. Joe Lefebvre
38. Sixto Lezcano
39. Garry Maddox
40. Glenn Wilson

Complete Update Checklist (Unnumbered, presented here alphabetically): 

1. Don Carman
2. Darren Daulton        
3. Steve Fireovid
4. Steve Jeltz
5. John Russell        
6. Jeff Stone
7. Dave Wehrmeister

One and Only Phillies Baseball Card (2):
  Fireovid, Wehrmeister
First Appearance in Phillies Team Issued Set (19):  Andersen, Campbell, Carman, Corcoran, Daulton, Garcia, Ghelfi, K. Gross, Hudson, Jeltz, Koosman, Lefebvre, Lezcano, Matuszek, Russell, Samuel, Stone, Wilson, Wockenfuss
Returning Players in Phillies Team Issued Set (12):  Aguayo, Bystrom, Carlton, DeJesus, Denny, Diaz, G. Gross, Hayes, Maddox, McGraw, Schmidt, Virgil

Manager (1):  Owens
Coaches (5):  Bristol, Felske, Johnson, Osteen, Ryan
Phillie Phanatic (1):  Uses the same ATV photo from the 1983 Tastykake set.
Broadcasters (1):  Chris Wheeler, Harry Kalas, Andy Musser and Richie Ashburn.
Commemorative Cards (2):  Carlton and Schmidt get Future Hall of Famer cards.  The back of the Carlton card features a list of all-time victories leaders, while the back of the Schmidt card features a list of all-time home run leaders.
Other Cards (3):  Header/checklist card, team photo and Veterans Stadium.

Surprises:  Knowing what I know now about the genesis of the 7 update cards, the Phillies PR department did a great job of predicting future roster additions.  Only Darren Daulton didn't see playing time with the club in 1984.  The set contains the entire 25-man opening day roster, plus pitcher Tony Ghelfi who started the season on the disabled list and Marty Bystrom who began the season with Triple-A Portland.

Omissions:  Minor leaguers who would ultimately appear with the Phillies in 1984 who could have received consideration for the update set are Francisco Melendez, Mike Lavalliere and Rick Schu.  And for completists, the Phillies added four players from outside their organization throughout the season - Jim Kern, Shane Rawley, Al Oliver and Renie Martin.  Kern and Martin would never receive actual Phillies baseball cards.

  Again, the 7 update cards could easily appear here as they're not technically true update cards and they're not readily available.

Resources:  Beckett.com14,000 Phillies - Dave Wehrmeister, Worst Phillies Card of All Time; Fellow collectors Steve F., Rick G. and Bill W.

This set was originally featured in a post back in October 2014, and I'm going through these older team-issued set posts to update them with new information learned (if any) over the past six years.

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